The Ask:

Increase brand awareness and community involvement with the Eugene Generals.

I had the opportunity to work as a strategist on a campaign for the Eugene Generals, a Tier III Junior A hockey team in the NPHL. Our team was tasked with increasing the team’s attendance by creating an advertising plan that reflects the virtues of the sport, while authentically connecting to the community of a non-traditional hockey market. Being a hockey player my entire life, I brought my own experience with the sport and ice rink culture to help develop the Eugene General’s games into an adolescent hangout spot and an affordable family night out.